This unexpected change can be explained by the massive shift in overall vehicle demand since the pandemic. Surprisingly, the color that increased the most in price between 20 was beige. But breaking the prices out by individual color reveals dramatic differences in price increases for particular colors.Ĭhange in Average Price By Car Color: 2018 vs. Consistent with many other studies tracking used car prices around the pandemic, used car prices spiked from 2018 to 2023 with a 50 percent increase overall due to the pandemic shutdowns and related supply chain issues. The color of money: Changes since the pandemic How does a car’s color impact its price? As iSeeCars has explored in previous research, the most unpopular colors can be the most valuable. “Silver is now just 2 percentage points above blue, which has displaced red as the fifth most popular color.”Īt the opposite end of popularity are shades like orange, beige, purple, gold, and yellow, which together make up about 1.5 percent of the market, but they did gain 0.2 percent points in total share compared to 2018. “While white, black, gray, and silver remain the dominant colors, it’s interesting to see how far silver has fallen,” said iSeeCars Executive Analyst Karl Brauer. ![]() While the most popular car colors, in broad strokes, roughly stayed the same, some colors have moved up and down in popularity over this period. ![]() ISeeCars analyzed over 10 million 1- to 5-year-old used cars sold in 20. Silver is the biggest loser, dropping 3.4 percent. Within that group, gray made the biggest move, gaining 4 percent since 2018. These four shades, often referred to as the “grayscale” colors, were found on 77.2 percent of 1- to 5-year-old used cars in 2018, and that number had increased to 78.6 percent last year, and moved up again to 78.9 percent in 2023. The study confirms that, as in 2018, white, black, gray, and silver remain the most popular car colors for 2023. ISeeCars’ latest car color study looks at the most popular colors from 2018 and compares them to 2023 to track how car color preferences have shifted over the past 5 years. Cars in uncommon colors like beige and yellow held their value better than mainstream colors.Gray, white, blue, and orange all gained substantial market share, while silver, red, black, and brown lost ground. ![]() Gray is the big winner, up 4 percent in market share since 2018 silver is the big loser, down 3.4 percent.The dominance of grayscale colors continues to rise, moving from 77.2 percent in 2018 to 78.9 percent in 2023.White is the most popular color in 40 states, with black the most popular in the remaining 10 states.
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